When I first saw Adventures in the Dream Trade, I was genuinely surprised because I never knew it existed. I found it in a specialty bookstore, and was going for a relatively high selling price. Still, thinking that it was a rare Neil Gaiman book, I shelled out the cash for it and I did find out it really was a rare Neil Gaiman book due to its small print-run. And anyone who's read it will know why.
Adventures in the Dream Trade collects various introductions and essays by Gaiman, a few poems, songs, really short fiction (the equivalent tern would be fast-food fiction), and several months worth of blog entries tackling the publiation of American Gods. Why do I mention this? Because it shows you who should buy this book. Adventures in the Dream Trade doesn't really have a huge, encompassing story for most people to read, and the snippets of fiction that it has, as good as it is, isn't worth the price I paid for. There are two kinds of people who should read it, much less buy it. First are those die-hard Gaiman fans, who must know everything about him and read everything he writes. It'll be a cheaper investment to buy this book rather than purchase, say, every comic or book he's written an introduction for. The seconnd type of person who could wade through the thing would be people genuinely interested in the book publishing process. Gaiman's blog entries provide an insightful look at the industry, post-submission of the manuscript for American Gods. We find out the nitty-gritty of editing, translating, reviewing, and touring. Oh, and Gaiman really loves Sushi a lot.
The first part, which is perhaps the second chunkiest part of the book, contains lots of introductions and essays by Gaiman. Going through the first half of them can be tiring, because most of them can be summed up as 90% (or 99%) of comics is trash, and guess what percentage this one belongs to? Of course you might be tempted to get the comics/books yourselves after reading the intro, but that's your perogative. It gets better in the second half as it's more insight into Gaiman and the kind of fiction he likes rather than blatant plugging of a title.
The poetry part is a short segment and it's simple. It's not really long. Then we come to the songs he wrote for the Flash Girls, except he's no Weis & Hickman, so we don't really know the tune or beat the song is sung to. But you're a die-hard Gaiman fan, so you won't mind.
Then the real meat of the book are his blog entries, minus the pictures he posted on the website. Now penny-pinchers might argue why pay for something that's on the web and free? Because reading in print is different and it's easier to have them there all ready to read, instead of waiting for your browser to load each and every page. And as I mentioned above, it's insightful for those who want to know about the publishing industry, or Gaiman in general.
The last part contains a few, rare, short stories. They've been published before, but good luck looking for those original publications. And they're three pages long at most, so don't hold your breath. Still, Gaiman's writing is still good working with such conditions.
Obviously, the book rules out mass-market consumption because of the subject it tackles (then again, there were a few thousand Neil Gaiman fans bothered to show up during his visit here, so reprinting it for the Philippines might not be a bad idea). Still, would-be-writers planning to start a career as a novelist might want to pick up the book, as well as the rabid Gaiman fanatic.