The reason for the market failure is historic. Audio books traditionally generate very little revenue to the author. She gets a royalty on a royalty on a small sales base. Not worth the time to promote. Add to that the huge hassle of keeping a large number of titles in stock at a retailer and throw in the high price required by producing many CDs or cassette tapes per title, and you see the problem.
Monday, September 03, 2007
Seth Godin on Audio Books
Self-help author Seth Godin has a short entry on the topic of audio books: