I believe the biggest challenge to the launch of 4E was the launch of D&D 3.5. In our original strategy, an update to 3rd Edition wasn't scheduled until 2005. In my opinion, based on what I know of the business and the customer base, I believe that 3.5 was launched too early, divided the network of D&D players, and may make a substantial portion of that network hesitant to upgrade their books again. A truly compelling 4th Edition will help minimize the negative effect of 3.5, however.
Saturday, September 01, 2007
Keith Strohm and 3E
Keith Strohm shares his thoughts on upcoming 4E D&D and reminisces working with 3E: