Text Messaging Fiction

The Guardian Unlimited and Telegraph UK has an article on the phenomenon of keitai shosetsu (portable phone novel). Makes me wonder if this thing will catch on in the Philippines, even if it's romance novels and soaps. Shall we call them, (bad) pun-intended, text books?

For them using the 160-character screen of a mobile phone to read a novel, often presented like an old serial in cliff-hanging chunks, is second nature. And it is paying off. Of Japan's top 10 bestselling fiction works in the first half of this year, five began life as keitai shosetsu; moved from pixel to page, their average sale is 400,000.